Bait is there for a reason.
It is to lure you to bite. Whether you are a fish looking at a tempting worm with a line attached, or a yokel looking at the sheriff’s 14-year-old daughter in a miniskirt, the bait is being presented to lead you to destruction. But these are easy examples – here’s more sophisticated ones.
a. Free Stuff One – ” The 45th click on this website will win a holiday or a caravan or a blender. ” In reality, the click will be collated and sold to advertisers who want to know what your email address is and how to get through it to your bank account.
You click, you lose.
b. Free Stuff two – If you vote for the Star Spangled Green Social People’s Love And Fairness Party they might get a seat in Parliament. They’ll try to get your vote by promising you free stuff. And then they'[ll try to stay in that seat long enough to qualify for the Parliamentary pension scheme while collecting contributions from the faithful. All the while brating at you to give more.
You vote, you lose.
c. Outrage – you are presented with some dreadful images and tales of outrageous behaviour and are invited to react in a similar fashion. If the post succeeds you identify yourself to the watchers and they watch more closely. And they send ever more outrageous images to either lure you or drive you. Ultimately they look for money from you.
You react – you lose.
The best thing you can do with any of these fishing situations is do nothing at all. Time will reveal whether or not they have ever had any validity – in most cases the bait will shrivel up and disappear. Presumably jerked away by the person or organisation that dangled it, to be replaced by the next thing calculated to sucker you in.
The bait tin is full of worms…