Which to sell – essential goods or luxury ones?
Aye, there’s the rub – and it’s either with a velvet glove or a bastard file. You choose which division of commerce you think will be likeliest to pay and go with that. If you are right you rake in the cash and if you are wrong you rake leaves in the park.
Essential items are food, water, clothing, shelter, medical treatment, and security. Thus we see sellers of prepackaged truffles, designer water, silk underwear, bespoke serviced appartments, day facelift spas, and bouncers doing very well indeed.
Luxury items are every blessed thing else. And not every venture selling these succeeds. However, when they do take off – the camera shop or the hobby shop come to mind – the sky is the limit. People will stint themselves of luxuries to buy essentials but that is called skimping and saving pennies – when it is the other way it works with hundreds and thousand of dollars. The trick of retailing is to be where the money ends up – not where it starts.
” And now I’m going to change yours…”
The bane of retail trade is the changer. Whether it is a mind-changer, a shape-changer, or a money-changer, they are trouble as soon as they come over the door sill.
a. Customer buys goods. They are good goods and will do him good. The price he has paid will do the shop good. The money enters the till or bank account by whatever means and starts to make a numerical mark in the accountancy system. All is well, and no further operations need be contemplated.
Until customer comes back next day and tells the shop assistant that they have changed their mind and want to return the goods. From here the trails wind deeper into the bushes:
- Have the goods been removed from the packaging? Some packages are a one-way affair and will never reassemble.
- Have the goods been marked? Some changers will insist that they were marked when they got them. Custom factory scratches, missing parts, and loose screws are a special order and you have to indent for them for just months. Most retailers just stock the plain old undamaged goods…Funny how Mr. Changer got the special edition.
- Can the goods be resold as new? Well, no. They have been in Changer’s hands while he did several things – maul them and then search on the internet for somewhere in China that will sell them cheaper. As much as you might value his money, he could have done that before he walked in the first time…
- He? Did I write he? Please forgive me. Changing is a gender-neutral game. She will be as keen to screw over the retailer as he will and probably more indignant and entitled as she tries it. They don’t call ’em Karens for nothing…
- Can the financial trail that the original sale opened be accessed again to clear it? Some accountancy systems require vast amounts of data entry to reverse anything – it can be uneconomic to even try. Which leads us to say to the changer…
No. No, you can’t change the goods for other goods. You can’t get your money back. Not if the goods were in good shape when they left the shop, are working correctly, and are suitable for the purpose for which they were purchased. Those are the only grounds upon which a legal entitlement to repair, change, or refund exist.
They do exist under a state law, as well as a warranty for a certain period of time. But do not try to quote Magna Carta or lines from The Godfather to try to stretch the law to suit yourself.
You bought something in good faith with the ideas that were riding inside your head yesterday, now go use that mind today to make use of what you bought.
As far as threatening to never shop here again…considering your performance regarding returns…make our day…
That sort of stuff. The one I want. Where is it?
And thus…vaguely…begins the sad adventure of many a failed shopping expedition. I go out to get stuff I need to do things. I know what I want a project to look like in the end and I think I have seen some material or item that will be perfect for the job, but I do not know what it is called exactly…which prevents me from going to people who sell it. I cannot name it precisely enough to call their technical expertise into action and all I get is annoyed looks.
Yet I have money and need, and whatever it is…from a dog-powered ice cream mixer to recycled underwear…is surely for sale somewhere.
The best frustration safaris start with a sample of the item that you can take with you. You still have to find the correct destination where people will recognise it and can direct you further to a real source. Frequently it’s best to just start with the internet and then feel bad online before going out to feel bad in person. A good days sees someone saying they recognise the item and a really good day goes on to them knowing where you can get some. Then when you go there, you find they went out of business last week…
I want a Citizen’s Advice Bureau at my local council office that is staffed by a team of know-it-alls. I don’t care how dry, pedantic, or irritating they are as long as they are prepared to climb down off their high horse and tell me what I want to know.
Looks down. Notes what is on the feet at the present. Shudders…
There is a cheap shoe store in each of our local shopping centres – and the centres are not down-market venues. They host grocery stores, cinemas, large retail outlets, and some boutique stores, They’re not the ritziest in the town, but they’re also not the slums.
Needing new sandals ( I wear through leather and artificial-leather sandals pretty smartly. If I don’t hole them, I give them such a bacterial overload that you cannot bear to have them in the clothes closet…) I determined to spend less and try these shops. The experiment is ongoing, but the flip-flop rubber thong sandals are giving value for money so far. They are a dangerous thing to wear if you are unsteady on your feet – the sandals turn under the foot and jerk you sideways. Next version will be the enclosed sandal version and we’ll see whether that works.
The feature I most appreciate in these shops – all selling Chinese-made goods – is that they just rack them up on the shelves and let you get on with it to make your own mind up. The goods are set out in sizes and you can see the same style in several fittings by just walking down the racks. You choose a size section and look for yourself. There are seats to plop onto when you want to try something on. Wear socks and just sift through the range.
I do not decry sales knowledgable sales staff – I was one of them once myself – and for goods that have a decided technical turn like computers, electronics, and helicopters I want all the time and attention I can get. I’ll pay for it if it steers me in the right direction. But I don’t need someone to hover over my feet.