How Much Is Your Name Worth?

If it is Elon Musk or Richard Branson, apparently quite a lot.

If it is Harvey Weinstein, somewhat less…

And for those of us in the middle? Well, it’s worth just what other people think it is. And therein lies the danger. If you have been a good person forever and are a good person now, your name and reputation will still be available for people to throw darts at as long as you are within range. You are not in control of the darts nor of their throwing arms – you can only control the range.

This is a sad thought if you are a people person. If your life needs human contact and constant approval, you are always going to be within range of the very human trait of animosity. You need not provoke it – it is there all the time ready for use. Sort of the frozen pizza of emotions. Just stand still for long enough, close enough, and there you go.

How to protect yourself from it? Either stay far enough away from others so that you never fall under their notice, or please everyone in every way all the time, or put safeguards in place. Never see anyone alone. Never say anything remotely objectionable to anyone. Never borrow anything , nor lend it. Never win a contest. Never write a book, blog, or laundry ticket. Never ask and never tell. Never know.

For those of you out there contemplating sex, forget it. Cold showers and prayer are your only recourse. Shun dating, marriage, adultery, celibacy, and strip joints. Avoid the movies, particularly if you are producing them. Do not send pictures of any portion of your body to anyone at all, ever. Avoid stimulating foods like lukewarm gruel and dry toast.

As far as finances go, remember about not being a borrower or lender. Also do not spend any money and take particular care that you are not seen to be saving it – you would be a miser.

Of course politics are a minefield of offence. Minefields are also a minefield. In fact just plain fields will get the more committed ecologist quite livid with anger. You may be wise to curl up under your desk and make no sound whatsoever.

But cheer up – do all this and you will have a good name. King Tutankhamen has been quiet for centuries and no-one has a bad word for him.

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