The author tree is not exactly a distinct botanic species. Author trees can be Elm, Maple, Oak, or any large deciduous variety. In tropic and hot climates Palms and Baobab trees have been very successful author trees. Pine and Fir are less common, though the Giant Redwood of California would be very suitable, if a little deadly.
You see an author tree is a tree which the author of a book that is not selling well will use as a marketing tool. He packs a bag with copies of his book, climbs up the tree, and shinnies out on a limb that hangs over the sidewalk.
When a suitable victim walks under the tree the author drops the book on their head and then pops back into the foliage. The person below suffers a surprising blow on the head and then looks around to see who threw a book at them. Very few ever look up. Then they pick it up and see what it is. In most cases they will start to read it…and if the author has been careful the start it put with a zinger like a murder or a girl taking her clothes off, chances are the sore head will wander off reading the book.
It was not a marketing strategy without risk. Pamphleteers and writers of short stories bombarded the populace with no qualms; their writings were lightweight and safe to drop. Others, like Tolstoy or Zola, caused fractured necks and worse. This explains many of the periods in their lives when they took rapid vacations into the provinces.
Of course you have to make some sacrifices for your art, but these days sacrificing strangers is not viewed well by the authorities. Philistines to a man.
a. Invest in a scanner, computer, and printer. Scan your local currency and print the resulting files with the printer. Glue the front and back of the bills together. Scrunch up the result.
When you try to pass this counterfeit money do not be surprised if you are detained by the police and jailed for the crime. Or get away with it for years. It all depends on the people you shop with.
b. Sell people courses in how to sell courses.
This is the ” daisy chain ” theory of economic success. If you do not understand what a daisy chain is, you are a better person than I.
c. Threaten to expose people’s seamy history unless they give you money.
If they actually do have a seamy past, this is called blackmail and like ( a. ) above, will eventually lead to jail time. If they don’t, you just make one up and publish it anyway. This is known as investigative journalism and earns big bucks from tabloids.
d. Sell a food. Well, actually just sell the idea of a food. What you are selling need not actually be edible or nutritious or even safe. Let’s face it, you can serve nuclear waste dipped in weed killer to the right market – my local kebab shop does a big trade Friday night.
But if you are selling on-line you need something that can be shipped without leaking. Dried food powder is a good choice, and you can dry and shred gerbil droppings on a very economical basis. Then all you need is a slogan and a website.
e. Become mystical. Mystics can sell things for $ 39.95 like crystals, books, and healing incantations. Why people fall for this is a mystery, but as long as they are willing to act as cash cows, you just keep pulling the teats.