Re Tales – Part Eight – Essential Or Luxury?

Which to sell – essential goods or luxury ones?

Aye, there’s the rub – and it’s either with a velvet glove or a bastard file. You choose which division of commerce you think will be likeliest to pay and go with that. If you are right you ┬árake in the cash and if you are wrong you rake leaves in the park.

Essential items are food, water, clothing, shelter, medical treatment, and security. Thus we see sellers of prepackaged truffles, designer water, silk underwear, bespoke serviced appartments, day facelift spas, and bouncers doing very well indeed.

Luxury items are every blessed thing else. And not every venture selling these succeeds. However, when they do take off – the camera shop or the hobby shop come to mind – the sky is the limit. People will stint themselves of luxuries to buy essentials but that is called skimping and saving pennies – when it is the other way it works with hundreds and thousand of dollars. The trick of retailing is to be where the money ends up – not where it starts.