The Outlet Store – Retail Clothing Part One

Our city has a fairly new set of clothing stores located on industrial land adjacent to the domestic and international airport. Heck, it might be Commonwealth airport land that has been sold off or leased to the new occupiers.

In any case, they are a set of shops that bill themselves as direct outlets for fashion goods – clothing shoes, accessories, and probably a lot more. Their opening day was apparently grand – in the sense that the crowds going to visit blocked the highways around the airports and prevented people from getting to their planes on time. This also happened when a big Ukrainian cargo airplane came to visit Perth a couple of years ago. We’re sometimes starved for amusement of a weekend…

I am not one to decry initiative and hard work – nor to put a brake on trade. And I recognise that new clothing is a good thing. But looking into my clothes closet and set of drawers that hold more cloth than I could ever wear, were I to live to 100, tells me that shopping for more would be folly. And I wonder how many people are in the same boat? Not just old coots like me…young coots  as well. How many new shirts is enough?

If you are a profligate, the answer is ” too many “. If you are not given to washing and mending what you do own, you are going to be the natural prey of the retailer. Likewise if you have a mind that can be swayed and swooshed by every new fashion that the makers would like to be paid for…well, your wallet is open to their fingers.

And it doesn’t matter whether the clothes you buy are at a discount factory outlet or the twee-est boutique in town. You will still pay as much as you can for as long as you can whenever they apply the electrodes or air their advertisements.

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The Gumtree Experience

I have participated in the Gumtree* experience several times – bouts of advertisement for unwanted household goods and the subsequent responses. I have come to some conclusions:

a. Paid advertisement is fine if you can have any positive expectation of response. Household goods in a tough market do not provide this – therefore cheap or free advertisement is the wisest thing.

b. On-site advertisements, such as the garage sale posters, are pointless unless you live at the off ramp of the busiest street of the town. Otherwise no-one knows you have anything for sale.

c. Realistic pricing is the key to success. Allow for 10% haggling because there are people who would argue over the price of a new postage stamp with the Postmaster General.

d. You will meet time-wasters, chiselers, and tyre kickers. Hopefully all at once, so that you can set them upon each other. Otherwise just grip your underwear from the inside and usher them out.

e. You will also meet fair customers. Treat them fairly.

f. If you essay to sell something, ask yourself whether it is really worth buying. If not, bin it and regard the dignity that you save as your profit.

g. Regard everything that you do offer as merely trade goods – not mementos, dear possessions, or treasures. If the stuff was any of this, it would still be on your shelves. See it gone with the cheerfulness of a merchant – not the sadness of a collector.

h. Let no-one denigrate your goods. If they’ve come to see them, they are worth seeing.

i. Punctually update or remove old advertisements.

j. Deal only at the front of the house, and with the sound of hearty companionship heard from the back room.

k. No cheques. No promises. No PayPal or offers to transfer money on the mobile phone. Government money in hand. And count it.

l. ” Where did you get this? ” is a fair question…for a magistrate or police officer to ask. Answer them instantly and honestly. Everyone else must be contented with a smile and a blessing.

m. ” Can I bring it back if I don’t like it? ” is also a fair question, and you should give a polite answer. ” No ” is perfectly polite.

n. If something works, make it work before any money changes hands. If something doesn’t work, state that fact clearly in the hearing of witnesses. If it was never meant to work, make that perfectly clear to the buyer.

o. If there’s more than one person in a buying team, address yourself to one only – do all your dealings with that person. Do not let them split your attention.

If there are two or more buying teams, let them look at each other uneasily and offer higher prices. Do not declare the sale finished until you have actual money actually in your actual hand. And the hand has closed tightly.

p. Give gifts occasionally. You can shift a lot of appallingly awkward shit if you make a gift of it. Be kind and ruthless.

*  Free local online selling site.