JORAL

If you are done with FOMO, and JOMO….if you are tired of Woke…if On Fleek sounds vaguely disgusting…we have a new buzzcronym for you. You can take it home, unwrap it, plug it in, and use it on the next unsuspecting listener at a party.

JORAL.

That’s it  – pronounced Johr-Al, it is not another character from an old Superman comic. It is what we all want to experience in today’s world. It stands for Joy Of Ruining A Language.

Now we all have some language skills – we cannot help it, being constantly bombarded by words and ideas from all sides. If we have only a family and a school to form us, we may have a limited vocabulary to keep up with the kewl kids in our crowd. If we take a dose of social media we can have more acronyms and buzz-words than we can handle. Occasionally we need to resort to the Urban Dictionary to see what exactly we have said – though we can get a clue when people spit on us whenever they meet us…

JORAL takes a perfectly innocuous word or phrase and turns it into something vile…and in the process ruins it for ever more. Take the word ” HSOASF” A simple word we often use, particularly in the baking trade or amongst the Amish people. It now turns out to be an acronym for Hold Someone Over A Slow Fire. Hardly the sort of thing that we want to appear on our CV or resumé.

Or REBORK. I hesitate to explain this one, as there may be children reading.

And so it goes – any number of words have been turned into weapons of terror. We cannot be sure what we have said, even if it has passed the Spellchecker stage.

JORAL. That’s what it is.Now get out there and spread the word about not spreading the word.

 

 

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The Next Best Thing To Sliced Bead

The next best thing to sliced bread is not, as the advertisers would have you believe, a new electronic gadget or app. It is not an item of clothing or a kitchen appliance. It is cheese and pickle.

Thus another popular saying ( here in Australia ) goes for a Burton. North American readers can also go for a Burton but they’ll have to hunt out an English pub or beer shop to do it. Elizabeth Taylor went for a Burton…

Do you think that popular sayings and buzz-phrases are getting to be clichéd? You’re not wrong, Narelle. And we are being bombarded with more of them every day, thanks to the very screen you are looking at. They can become a burden after a while and we long for good old-fashioned communication like you got before the War. When men were men and women were women and the ABC announcers dressed up in suits and ties to read scripts over a radio microphone.

I think it is time to take back this level of earnestness and style. To re-assert the right of everyone to be elegant. Therefore:

a. Henceforth this column will be written while fully  the author is fully dressed. No more old green bathrobe and slippers. No more typing while wearing nothing but a wet towel. Or less.

b. No more buzz phrases – or at least none that are currently in use on Facetwit or that other slightly profane site; Instadamn.

c. All words will be correctly spelled and supplied in correct grammatical form. And the correct spelling may not be what the biased Spell Checker at the top of the WordPress menu would have it. I have been watching this suspect program and seen several howlers pass its scrutiny. It may be time to finally decide whether British English or American English is to prevail…though the Canadian compromise might be adopted for the sake of convenience. Whichever one is chosen, there will be protests from the grammatically arrogant.

d. Colourful local words and phrases like ” Crikey ” and ” Stone the crows ” will be permitted but must be put in the mouths of colourful locals. Direct quotes only, preferably from a scaffold.

e. I have no objection to foreign words creeping in as long as they then creep out again.

f. No-one would expect to have a brain surgeon or waist gunner perform their special tasks while eating a Subway  tuna-fish sandwich. Likewise the readers do not want their literature bedaubed with taco sauce or biscuit crumbs. Henceforth the desk will be cleared of plates while the column is being typed. This will have the added benefit of not requiring a new keyboard after Spaghetti Night.

g. I shall occasionally introduce a new word or phrase to cover a particular point of communication and then repeat it enough times over different platfoms to set it in the public mind. Most of this will be done in a spirit of jollity and kindness, with the appropriate amount of savagery. This process of forcing language upon the unwilling shall be known as motting the rubes.

I do not expect them to be grateful, but I shall be satisfied when they start doing it to each other.

The Initial Surprise Has Worn Off

daf

It must be a matter of intolerable nervous tension on the part of industrial planners and political organisers when they formulate a company name or an election slogan. They do their best but they can never be certain what the future will do to the name.

Take the Dutch car makers – DAF. Their complete name was Van Doorne’s Automobielfabrick N.V. Doesn’t exactly slip off the Anglo-Saxon tongue so the DAF is understandable. As they made rather sweet little 2-door sedans called Daffodils the whole thing might have worked out well.

Until the modern predilection for mobile text acronyms…DAF currently stands for Dodgy As F—…and they cannot be pleased with that in Eindhoven.

Likewise, the Women’s Trade Federation feels some justifiable grievance toward social media.

The North Sunderland Fish Wholesalers rarely receives any images through their email. The ones that arrive are of a startling nature.

The Prime Minister’s Society of Letters is laughed at…but not for the right reasons.

Even the simple act of making an appointment to meet someone next Tuesday has become fraught.

I am going to abandon the language. From now on I will communicate via numbers. There are so many passwords needed anyway, that it will eventually become quite natural.

778?