Every so often the internet gives us a simple lesson in life.
Either it shows us simpletons at large – like the current crop of cultists – or it reminds us of the basic principles of social commerce.
I’ve been watching a website for a year now – an advertising vlog produced by a very pleasant fellow in the UK. He deals in the hobby of building plastic models and has done so on a professional basis for decades. He’s part of a small company that manufactures accessories for the hobby and is part owner of a hobby shop. He’s also a very entertaining and knowledgable speaker – his daily shows are a lot of fun to see.
However, he’s adopted the business model of a subscription for the show – some 40 British Pounds per annum. I daresay it is a small fee for some in the UK, but amounts to the same price here in Western Australia as the annual fee for our own modelling club. That’s a hands-on social group that can entertain us 3 days out of 7 every week. Real participation without advertising.
This last year has seen innumerable changes in the presentation of the English chap’s vlog programs, but the latest one is to remove most of them to a paid-only status…leaving just a few crumbs of free viewing. He wishes us to subscribe, and probably needs the money from the subscriptions. But most of us also need it, and simply won’t pay.
It means we won’t be watching…and over time we will forget that we wanted to. We will go off to other – free – experts on the internet for our entertainment. Or we will entertain ourselves in our local clubs.
Monetising something is a temptation for every internet presenter. You see it with news services and the internet versions of some prestigious journals. But it don’t work. We can get much the same for free, and we go for that.
Entice us with bargains for actual goods. Sell hobby supplies, books, decals, or anything else you make. If the goods are valuable we’ll pay to have ’em shipped. But don’t provide free tasters and then a bill for something that is just talk – we can talk amongst ourselves.
Sad to think that we might have become such misers, but there it is.