Re Tales – Part Six – ” My Brother-In-Law “

If you have ever wondered where in the land the power of final arbitration resides – Supreme Court – High Court – Sanhedrin – Wherever – we can now enlighten you. It has nothing to do with legal bodies, scientific organisations, or social groups. The person upon whose left hand God sits is The Brother-In-Law.

Retailers have known this for years – as their customers attempt to justify anything they do by reference to The Brother-In-Law. ( Note: some fundamental religions prohibit the mention of the name. In deference to them we will use the code word TBIL. )

Whenever an item is to be demanded or a price to be gouged, TBIL is mentioned. He has done it all, seen it all, or possessed it all before…and done so at a far better price than the shop is asking. He was in last week, next week, and may be lurking behind the loo door now – the final authority upon any commercial transaction.

You don’t have what the customer wants? Why, TBIL got it just last week. It costs $ 10.00? Why TBIL got it for $ 5.00 and a free coffee. And so on.

If the customer is single or has no living family ( they all committed seppuku to avoid being invited to a family party ) there is still hope. TBIL’s International are prepared to lease a BIL for commercial purposes at a nominal fee. Or a TBIL can be accessed on-line and the resultant haggling tirade passed to the retail employee on a mobile phone.

The retailer need not feel distressed about this – after all many of them have TBIL’s of their own that can be deployed to neutralise the effect of the attack. It’s not nice to watch but you have to fight fire with fire.

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