Sell medicine to the sick and fun to the healthy. It used to be possible to become rich selling food to the hungry but now that the larger corporations have taken over production and distribution there is little point in opening a local deli.
Leaving aside the sale of better health to those who are poorly…and a complex thing that is, too…we come to the idea of selling fun. Making other people happy and fulfilled is the goal and a grim business it is, too.
This was illustrated at a trade show I’m attending this weekend. For the 4-wheel-drive vehicles and adventure accessories. It is by for the largest exhibition I have seen, both in area of display and amount of money that was asked. Also a very adventurous thing since it is being conducted on some of the most gruelling times of the year – 40º + yesterday. However, that did not deter the customers…because they wanted to buy things that will be fun to have and to go places that excite them.
I will not be wealthy because of it – I’ll submit a modest account for giving three lectures over three days – but then I won’t spend any money amongst the fabulous exhibitors either. It’ll a profitable and enjoyable thing to do and may give rise to more paid gigs in the future.
Moral of it all is that if you want to follow the money, follow the fun. That’s what people will fork out for.