The Rise Of The On-Line Booster

If you would like to read about ” boosters “, I can suggest no finer book than ” Babbit ” by Sinclair Lewis. It may seem a little dated to some, but then anti-American propaganda never really gets old if you find the right readership. You may be just the fellow traveller who would appreciate it. Paperback versions are readily available, and Dear Old Sinc does get some good lines in there.

I am reminded of it when I get responses via email to these columns. A fair few of them seem to suggest that I can make a fortune by following their formulae for search engine success and/or marketing. I suspect that few of them really have read what I wrote – that this column is not selling anything – nor buying it either.

It almost seems as though they have turned the old saying back to front and are urging me to stick my business in everyone else’s nose…

Fine, if I was trying to market a feel-good book on how to feel good or a successful program on how to be successful…but I am actually operating a personal pillbox from which I can mow down my enemies. When I run out of enemies I mow down friends. Hey, the machine gun bullets are not fussy…

If you have had the misfortune to be attacked and destroyed by this weblog column consider yourself lucky – when you lie down and bleed you will not attract further fire. It is only the heroic that get another fusillade.

Far worse off is the person who I praise. When you put people on a pedestal they are visible to more batteries and will attract heavier ordnance. The spotlight of fame is a merciless one.

 

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