What Exactly IS Fashion?

I ask myself this a couple of hours before attending a fashion parade – this one organised as part of the publicity and foo faw associated with a commercial trade expo. The basic event is promulgated by the local camera shop I used to work for, and I am going along to get material for the weblog column I write for them.

I think it will be a theatrical event designed to give the wannabees the thrill of seeing themselves as pro photographers. In the real thing there are pro photographers looking to give themselves the trill of getting paid. I have no idea from whence the thrill is meant to come for the models who stride the catwalk.

I have been mean to these model ladies and gentlemen before by referring to them as the slim, grim, and dim…but maybe I should be prepared to turn round and look at the audience as well. Why are they there? I can’t believe that they have any intention of buying the clothes on parade – either for themselves or for other people. They are forbidden by law from buying the girls and boys who walk the catwalk…though they may be rented occasionally. The only people there who have some hope of getting a benefit are the photographers and the owner of the venue.

Well, wish me luck. I’ll be the chap in the back with the reporter camera and the notebook hoping that there will be a fight or animal attack. And snacks. At least I know what I want…

Addendum: It was great. There was beer and snacks and rescue greyhounds in pyjamas. Also a crowd of camera people snapping away like mad. When I left early to write for my deadline they were still going great guns. But the business of snapping fashion sounds like a hard grind for a meal ticket.

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