Shopping For A War – Part Three – Lemme At that Keyboard…

Well, if you have decided not to get physical in your search for a fight, why not pull up the laptop and start being obnoxious. The worst you’ll get is unfriended and you might very well be able to ruin someone’s whole week from the comfort of Mum’s basement.

Note: Mum’s Basement is a cliché. The best work is done from a warm den, surrounded by cups of coffee and plates of chocolate biscuits. It helps to have a pin board up on one wall with lists of victims .

Are you right? Not political Right – I mean are you correct – at least as often as you are wrong? Would you like to improve the score? To be right more and more often? To finally be right all the time? The internet will be your  playground, then, and if you are good at what you do, it can become a killing ground. Literally, if recent news reports are to be believed.

Find a group of people who will read your work. Pick a topic that will arouse them. Choose whether to be righteous or cynical in your posts, but do not switch between the two settings – this will just confuse your audience.* Rouse them to passion with whatever you write, and then note which ones rouse easily. These are your go-to readers when you need a quick fix of righteous indignation or virtue. Don’t be ashamed of this – we all need a shot of caffeine, alcohol, or praise every now and then.

Play on your simpler readers as much as you like – they’ll generally respond predictably and you can keep them going with a very small maintenance dose of smarmy memes. They may not be humourous people in themselves, but they can recognise humour in others and condemn it. Remember that you can always wave a flag, poppy, or cross and get a healthy shout of approval.

Then try for the harder targets – the readers who are more intelligent and/or sophisticated. They will need more careful cozening and subtler stimuli. Do not expect them to boil and explode as easily as the base layer, but you’ll be surprised how rewarding it is when they finally do go off. Then you can chide them for lack of self-control.

*  And confused readers are likely to switch off and go to the refrigerator.

 

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