The Outlet Store – Retail Clothing Part One

Our city has a fairly new set of clothing stores located on industrial land adjacent to the domestic and international airport. Heck, it might be Commonwealth airport land that has been sold off or leased to the new occupiers.

In any case, they are a set of shops that bill themselves as direct outlets for fashion goods – clothing shoes, accessories, and probably a lot more. Their opening day was apparently grand – in the sense that the crowds going to visit blocked the highways around the airports and prevented people from getting to their planes on time. This also happened when a big Ukrainian cargo airplane came to visit Perth a couple of years ago. We’re sometimes starved for amusement of a weekend…

I am not one to decry initiative and hard work – nor to put a brake on trade. And I recognise that new clothing is a good thing. But looking into my clothes closet and set of drawers that hold more cloth than I could ever wear, were I to live to 100, tells me that shopping for more would be folly. And I wonder how many people are in the same boat? Not just old coots like me…young coots  as well. How many new shirts is enough?

If you are a profligate, the answer is ” too many “. If you are not given to washing and mending what you do own, you are going to be the natural prey of the retailer. Likewise if you have a mind that can be swayed and swooshed by every new fashion that the makers would like to be paid for…well, your wallet is open to their fingers.

And it doesn’t matter whether the clothes you buy are at a discount factory outlet or the twee-est boutique in town. You will still pay as much as you can for as long as you can whenever they apply the electrodes or air their advertisements.

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