If you are playing to an audience you generally want to see their reaction. I can only think this to be the case when I see some of the vanity license plates on the road. The owners who have paid a stiff price for these plates want an audience to applaud them as they drive by.
But everyone is busy with the steering wheel and gear lever…or at least with their mobile phones and stubbies of beer – there are no hands free to clap. And so few people toot their horns or flash their lights. It must eventually be a source of the deepest frustration for the performers.
Tuesday’s random was a large SUV with I AM AD as the plate. Either someone is named Adam or someone runs an advertising agency. Either would be valid.
Some plates are fun. THE MOOCHER on a Mini is a clever cultural joke. PAYD 4 is another. KILLER or DV8 are not – they are a tin revelation of what is behind the wheel. Rather like an E plate* that someone paid $ 400 for but is in no hurry to lose.
I plan to ask for the heading image when I buy my gold-plated Maserati.
* Our local Plate’O Shame that marks the convicted drunk driver who has been able to cozen a magistrate into special dispensation from becoming a pedestrian for a year.