If you can tell a joke that no-one expects, you can sell it for more money than they’d normally pay.
I know – I do this daily. Not here – you get this stuff for the price of the electricity to open your computer – but over on the column I write for the Perth camera store. They pay me to stay away from the place and write good things about stock and events they sell. If I ever stop writing they’ll just pay me to stay away…
Every daily post contains a product or service that is being touted – and I do so on a fair and honest basis – but every post equally contains one unexpected yock. Mostly I make fun of myself, as being the safest target. Of course, if I suspiciously look and sound like someone else and it puts the readers in mind of another figure in the photo trade…well that must just be a trick of the light. So far no rocks through the editorial window – from either inside or outside.
Some trades would be notoriously difficult to write humorous pieces for. I should not attempt the funeral trade, nor any crisis service or legal business. I did poke fun at dentistry while I was a dentist, but have left it alone since retiring. This way I cannot be accused of dated humour.
Likewise, some topics bear little laughter from outside the fold – religions and political movements are a good example. People involved deeply in any of those fields are not inclined to laugh at themselves nor at anyone else. Laughter invites relaxation and friendliness and few religious or political figures want to be tainted with that sort of accusation.
As for writing jokes for other people to present…well, bring it on. But be warned that if I am going to get other people to laugh with you, I will also be providing them with an opportunity to laugh at you. Are you stalwart enough to join with them on both occasions?