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I often wonder whether the Ford Motor Company realised just what good fortune they had when they named some of their motor cars ” Victoria “. It seems to be a name that was added when the Model A was born in 1927, thought there may have been a style of coach body made earlier in the horse-drawn days that was similar. Given the immense prestige of the British queen, Victoria, in the 19th and early 20th century there must be literally thousands of product and places that bear the name.

Such as the state of Victoria…the one sandwiched between New South Wales and South Australia. Perpetual rival of NSW…so much so that the federal capital had to be placed in a special administrative territory between the two states…more or less out in the boonies. ( A good place for it, as it keeps the pollies away from the rest of us for much of the time. )

But away from this, the name ” Victoria” applied to sedans made by Ford – such as these seen at the recent VHRS in Melbourne – must have sold cars to Victorian buyers by appealing to that deep-seated home instinct.

Even if they do not admit it, the pull of a locale name always boosts the popularity of a song or product. And in this case the consonance between place, royal association, and the word for winning would have been worth millions to the car company.

Other makers have tried it too – Austin tried to foist a terrible car on us by calling it a ” Tasman “. Holden stacked on Monaro, and there have been others. No-one has had the nerve to try ” Adelaide ” or ” Mount Isa ” but there were probably moments in the board rooms when the danger was clear. I am hoping for the Renault ” Manangatang ” some day, but the company has stopped returning my phone calls.

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