” Stop Writing Your Blog “

” Just stop it. Get out and do something useful. ”

This is the orders from a well-known English advertising writer who has published a book on creativity. He is able to insist on this because we have paid $ 18 to buy the tiny little yellow book that he wrote and he is not there for us to argue with.

Mind you, the first four pages of this $ 18…errr…I mean this book…have been devoted to telling us that there are no rules. So we’d better obey. I don’t know if there is an or-else to go with it, but at $ 18 you sort of expect one.

Get this in perspective – I also bought a book the same day written by Guy de Maupassant for $ 4.95 and I suspect it might have been better written…

Okay, heavy humour aside, I think our English hack is way off the beam in his judgement of the humble online page. Call it a blog, weblog, column, essay, or what you will, it is a real thing that can do real good or real harm. It may do it for free, or it may garner a little money. It won’t get the advertising agency fee that would feed an $ 18 author but it might just provide an even more valuable thing; an opportunity for someone to write, photograph, draw, and think…and opportunity that they may never have had in the world before.

There are enough vaporous weblogs to fill a zeppelin hangar – enough poetic ones to gag a unicorn. Enough recipe columns to keep us at the stove until Doomsday. There are enough movie reviews, literary sniping matches, and commercial plugs to fill all the rest of our time. And the wonderful thing is that we need not read them all – but we can if we wish. We need not write them all – but if it is late and we’ve got a good idea…

Not all creativity has to be billed at an hourly rate – not every writer has to be the next coming genius in the agency. Some of us use the weblog column as memory, speech, connection, and release. To be frank, we know that most of what we write is only read by ourselves, but the very act of writing it – writing it well, if we can manage that – is enough to make it real.

Oddly enough, we are doing something useful…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.