The Stylish First That We Never Remember

The silver Toyota Corona seen in today’s column is about 1966-68 vintage, I should say. I recognise it from my first days of car-shopping – it was one of the marques that made it through to my final selection panel in 1966. It did not take the prize – that went to the Renault 10 – but I’ve been considering it in retrospect for years. I think it might have been the better car.

No, I’ll qualify that. The better car in a pedestrian sense. I don’t mean better for running over pedestrians – I mean a car without any spikes of engineering brilliance to carry it through mundane build quality. A car that was excellent without being extraordinary. As it is, over the years I have come to appreciate that more than the four-wheel disc brakes and independent suspension of the Renault.

The Toyota Corona was the first, however , that we saw here with the slope-back grille configuration. This is ubiquitous nowadays, but in the 60’s all grilles tucked under rather than protruded at the bottom. In the interim since 1966 the designers have had to pursue more aerodynamic configurations, but back then this was unique. It nearly sold me on the style.

The off-put was the sort of little thing that customers often obsess about; in the engine bay a number of the actuators and brackets were finished in raw cadmium plating…and it looked cheap. It wasn’t, of course, and probably held up better than painted parts. But such is the perception of an uneducated buyer.

My friend, Dave Walter, bought a new ’68 Corona and hotted it up as hard as he could. There were speedy engine parts and rally seatbelts and spotlights…and it was never raced or rolled anyway. But that is what you did when you were 19 years old. I indulged in stick-on racing stripes and a chrome gear stick knob. I had style over substance…

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