If we were asked to characterize the social media that we use – Facebook, Twitter, Instagram, Pinterest, etc. – in terms of food, what would we make it out to be?
a. Facebook: A crusty stew with appetizing aromas at the edges – aromas that never actually seem to be there when you search for them. The occasional bubble in the centre indicating heat. And a roiling mass of unsavoury ingredients just under the crust. Cat hair here and there. And unicorn glitter.
b. Twitter: A Pez dispenser. You poke the ornamental head at the top and a hard pellet of opinion is popped out of the screen. Some of the pellets taste like sugar and some of them taste like horse shit. None of them do you any good at all.
c. Instagram: Magnificently plated, superbly coloured, and unavailable to someone like you at this time. Just look and envy.
d. Pinterest: The grass is always greener on the other side of the fence and so is the food. The reason is mould. Subscribe now.
e. The personal blog: Someone’s home cooking. Not necessarily bad, but nevertheless someone else’s pots and pans. Taste at your peril. They may not be a good cook. You may not be a good eater.
If we had been presented with today’s social media news in the 1950’s or 1960’s we would likely have recognised it for what it is – propaganda and commercial promotion. The flimsiest of the flam. Those of us who saw the lies when they came on newsprint and left ink stains on the fingers…or who waded through innumerable cigarette advertisements in magazines…react entirely differently to those who have only ever seen a screen. We may not know how to turn that screen on and make it dance, but we know when to turn it off and do our own thinking.
Of course we can be wrong when we do that – original thought can be as bad as the store-bought stuff – but as we use simpler ingredients and have less access to processors, it is likely to be fresher and tastier. It may lack the salt and scandal that is added by unknown hackers but it nourishes us just the same.
Bit riskier when we send it to our friends and neighbours, though. As our own thoughts are unlikely to be covered by the legal indemnities enjoyed by professional liars, we are in danger of being detected and having our opinions challenged. Most of us have no biased reports or dodgy scientific studies to back us up and common sense has long been discredited as a way of living. The best we can do when some other madman challenges our own mania is throw out a smokescreen of kitten and Hitler memes and close the account.
Anyone who either agrees or disagrees with this will be instantly defriended with the prickly end of an emoji.