I am prompted to write today’s column by an advertisement that appeared on a Facebook timeline. It touted some form of cultural cringe session entitled ” Return To Roots “. The images fronting it suggested that the participants would be from Central American jungles, but I suspect that this was nothing more than graphic designer’s code for ” Come along and get drunk on expensive beer. ”
Nothing wrong with that, as many of my friends will attest, but using it as a catchphrase was damnable. If you REALLY want people to return to their roots, you are going to have to accept that the roots that they return to are neither exotic, erotic, or interesting. The crowd you are going to get is going to have to revert to being teenagers in the 1980’s in outer city suburbs…and you can get fresher versions of that at any servo on the Albany Highway right now.
No – what the advertisement was calling for was for a to return to someone else’s roots. What exactly it wanted us to do there is questionable. Root around? Dress up? Play act? I can do that in the traditional garb of my forefathers – a shirt and trousers – while drinking the mystical potion of the tribe – the highball. I do not need to put warpaint on my cheeks and shake a spear to be warlike. Our tribe put on khaki clothing and shook rifles…and it worked.
I’m as guilty as the next re-enactor of aping something that none of my family ever remotely enacted in the first place. As far as I can tell, none of the Steins or Sheedys were ever at Waterloo – except me – and I was 180 years late, thank goodness. What I did then and others do now is not re-enacting…it is acting. If we were better at it we would be paid money and solicited to give our political opinion on CNN.
But as far as returning to roots? I hardly remember some of their names, let alone addresses or faces…I still have a rash, however…
Featured Image: Fake Petzval lens effect. Real geezer.