All You Ever Need To Know About Style

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Here, children, is the greatest lesson that General Motors ever delivered on the subject of automotive styling. It is the closest that they ever came to selling a custom car straight out of their dealerships. In four images you can see why the Buick Riviera of the middle 60’s was what it was all about.

I took little notice of the marque in Canada because when it was fresh, we were out in the woods and away from the people who would have driven them. Oh, we were Buick owners ourselves once, but had fallen on hard times and were driving a ’57 Chevrolet 4-door for about 7 years.

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Well, my eyes were opened when I came to Perth in ’64 and saw what motor vehicles in Australia looked like. After the initial shock of the EH Holden and the Morris Minor had worn off and I could sit up and take nourishment, a family friend arrived in town with a gold-coloured 1964 Buick Riviera. It had been converted to RHD at who knows what cost, and was driven around the streets of Midland by the wife of the family. As they lived the next street over in Greenmount, my Mum and I hitched rides down to town frequently.

The effect of that Riviera in Midland was electric. I once scored a ride to Governor Stirling High School in it and the value of stepping out of it and waving the diver off was incalculable. I did top it once with a Triumph Spitfire but that is another story.

Okay – THIS Buick Riviera was seen at the Victorian Hot Rod Show this year. For the life of me I cannot think why it was not inside on show display instead of just out in the side visitor’s lot. Perhaps the owner delivers pizzas in ti for Dominos and couldn’t spare the three days on display…Whatever, it was worth going to the show for.

As far as the extensive customising needed to make it into the fabulous shape you see, I suspect that the owner has:

a. Thrown away the boot badges.

b. Lowered the thing on bags and new rollers.

c. Repainted it. And a lovely paint job it is too. No-one can complain about not seeing it on the road. They probably see it in Queensland as a glow on the southern horizon…

d. Filled it up with petrol and cleaned the pizza boxes out of the back seat. And drove to the show.

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And that is it – all the style and grace that you see was built into it new. I can’t swear about the interior. That wild yellow and velour is likely a refurb, but perhaps not. The walnut inserts for the doors are real, and the rest of it is fabulous. A killer in bright weather, though as the dash reflects up into the windscreen. You can always put a bar towel on it…

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All the effort, restyling, leading, shaving, frenching, chopping, nosing, decking, and footling around that custom builders have done over the decades is unnecessary on the ’64 Riviera. It is truly a show machine out of the box. I can only hope that there are more of them in Australia to show up…surely the gold RHD Riv must still be somewhere, if only for the sake of my nostalgia.

 

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